Subscribe to Entrepreneur for $5
Subscribe

How Podio Brought in Revenue Before Even Finalizing its Product

By
This story appears in the June 2012 issue of Entrepreneur. Subscribe »

Thanks in Advance

Kasper Hulthin and his Podio co-founders knew the approximately $120,000 they'd raised in angel funding wouldn't last long. So in August 2009, while still testing their collaborative work platform, they enlisted dozens of businesses to subscribe to the product, described as "Facebook for the workplace." In addition to keeping the lights on in their cramped basement office, securing paid subscribers at the early stage gave these Danish entrepreneurs invaluable product feedback.

Continue Reading This Article—And Everything on Entrepreneur!

Become a member to get unlimited access to Entrepreneur.com for less than $1 per week* and support the voices you want to hear more from.*Billed annually at $49/year. Cancel anytime.