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How Gigmark Turned the Mundane Flash Drive into a $10 Million Business

This story appears in the June 2012 issue of Start Up.

Gigmark Interactive Media isn't the classic Silicon Valley fairy tale. No sneakers and Mark Zuckerberg-style hoodies here. Instead, this tech startup's 20-employee office is located in Knoxville, Tenn., more than 2,000 miles from the Bay Area's geek salons. And co-founders Rob Balchunas, Parker Frost and Mark Myers prefer selling to corporate clients the old-fashioned way: in a Manhattan boardroom.

GigmarkGigmark's product isn't a sexy smartphone app or the next hot social network. Rather, these guys have staked their claim to tech riches on the seemingly mundane USB flash drive--the trusty, but staid, file-storage device that plugs into just about any computer.

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