Four Fitness Startups Find a Unique Workout Niche
Boutique health clubs are competing with established players like 24 Hour Fitness by coming up with unique takes on breaking a sweat. Here are four that are changing the way we work out.
YAS Fitness Centers. YAS--founded in 2001 by Kimberly Fowler, author of yoga guide The No Om Zone--offers an exclusive combination of yoga and indoor cycling. The signature class involves 30 minutes of spinning followed by 30 minutes of "Yoga for Athletes." Other classes add free weights for a more intense yoga session or raise the cycling component to burn more calories than any other type of cardio workout, according to the company. There are currently four locations in California.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk
Entrepreneur Editors' Picks
Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too
A Simple (But Not Easy) Guide to Achieving Almost Any Dream
Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable
A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly
The Paradox of Celebrity Tequila
Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.