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How Two Business Students Created Nutrition Bars for Dancers

This story appears in the October 2012 issue of Entrepreneur. Subscribe »

As a principal dancer with the Pittsburgh Ballet Theatre and a business major at the University of Pittsburgh, Julia Erickson would race between rehearsals and classes, often turning to snack foods for convenience.

In 2010, bored with energy bars and prepackaged trail mixes, Erickson retreated to her kitchen. She wanted to create a nutrient-packed snack with a mix of protein, fiber and carbohydrates that would provide the stamina she needed to perform but with fewer processed ingredients and calories.

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