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Insider's Guide to How to Fund Your Startup

This story appears in the October 2012 issue of Start Up.
Beg Borrow or Bootstrap
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Nieves Rathbun and Sue Madigan, friends who started separate skincare companies in the Bay Area, also took separate paths when raising money for their businesses. Rathbun decided to bootstrap her product line, By Nieves, by tapping her savings and personal credit, thus retaining total control. "The idea of owing anyone $500,000 is just terrifying," she says.

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