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How to Create a Multilingual Website

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This story appears in the November 2012 issue of Entrepreneur. Subscribe »
The great communicator: Liz Elting of TransPerfect.
The great communicator: Liz Elting of TransPerfect.
Photo© Natalie Brasington

Q: How can I create multilingual websites to attract international customers?

A: Tackling the world, are we? Good for you. Attracting foreign visitors to your website involves a fairly obvious formula: Speak the same language as your target market. According to research firm IDC, web users are four times more likely to purchase from a company that communicates in their language. Additionally, visitors to websites stay twice as long on sites that are in their native tongue, according to Forrester Research.

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