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Can You Afford to Quit Your Day Job?

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This story appears in the March 2013 issue of Start Up.

When Katie Finnegan and Erica Bell quit their day jobs at a New York-based consulting firm in May 2012 to work on their online fashion startup, Hukkster, they hadn't raised a single cent of funding. The company wasn't even earning any revenue when the twentysomethings decided to jettison their steady paychecks for the promise of startup stardom.

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