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What You Can Learn From the Simple Brilliance of Chipotle's Design

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This story appears in the July 2013 issue of Entrepreneur. Subscribe »

Walk into any of the nearly 1,500 Chipotle Mexican Grill restaurants, and one thing immediately becomes clear: This doesn't look like all those other places.

That look is no accident. The distinctive Chipotle design--a spare, industrial motif marked by concrete floors, exposed piping, natural colors and ample use of plywood and stainless steel--reflects a company culture that champions the basics.

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