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Video Conferencing So Easy a 3-Year-Old Can Use It

This story appears in the July 2013 issue of Entrepreneur. Subscribe »

To many small-business owners, effective videoconferences are still the stuff of sci-fi fantasy. Sure, the technology is in widespread use, but it rarely delivers a quality experience unless one shells out for an expensive system and a dedicated IT person to run it. "I've looked at most every video and desktop collaboration tool on the market," says Aaron Gutfreund, lead project manager at iPractical Computing, a Waterbury, Conn.-based consultancy. "I am amazed at how most of them are ineffective."

But Gutfreund needed to find a video system that worked in order to help a client build a tablet-based education platform that would integrate live video, remote student/teacher collaboration, curriculum and rich media. And, oh yeah--everything had to be easy enough for 3- to 16-year-olds to use. Not to mention the fact that the school was operating in Poland, Germany and the Czech Republic.

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