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Designer Tents Bring Cool to the Campsite

This story appears in the July 2013 issue of Entrepreneur. Subscribe »

Entrepreneur: John Harris, founder of FieldCandy, a U.K.-based of designer tents with offbeat such as a block of cheese, floral and galactic motifs, leopard print, bubble wrap--even a time machine.

"Aha" moment: Harris, formerly a furniture designer, and partner Rhona Carr had retired in Italy. "We had a lovely life--and hated being retired," he says. "We both missed working and having something to get up in the morning for." On a trip to an exhibition for outdoor recreation, the two discovered an entire hall devoted to tents--all the same, all utterly boring. "There was certainly nothing designer-y, feminine or sexy. It didn't exist," Harris says. "It was very much a product for guys with tattoos and canoes who go into the forest and shoot deer. We wanted to change that and make it a fashion product."

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