Subscribe to Entrepreneur for $5
Subscribe

Web Startup Scores $28 Million to Simplify A/B Testing

By
This story appears in the August 2013 issue of Entrepreneur. Subscribe »
Analyze this: Dan Siroker of Optimizely.
Analyze this: Dan Siroker of Optimizely.
Photo© Terri Leowenthal

Big data has opened up giant opportunities for Dan Siroker. In 2008, as director of analytics for Obama's first presidential run, the former Google Chrome and Google AdWords product manager was tasked with figuring out which data and calls to action on the campaign's website would drive people to contribute.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK