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5 Steps to Take Your Product From Concept to Reality

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This story appears in the August 2013 issue of Entrepreneur. Subscribe »

Jules Pieri started The Grommet, a product-launch platform, after realizing that contemporary entrepreneurs have ready access to manufacturing technology such as 3-D printing but no easy way to get their products into consumers' hands.

Since 2008 The Grommet has brought 1,500 companies and 6,000 products to market through its online store, which produces video reviews and social media campaigns that emphasize the people behind the products. Says Pieri: "Our first cut isn't: Will this product sell well? It's: Do people want to know this story?"

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