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This Startup Makes Finding Lost Items Easy

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This story appears in the September 2013 issue of Entrepreneur. Subscribe »

Blame it on the dog. When Blake Sohn moved to a new house in Minneapolis, his dog--still wearing tags with the old address--ran away. Sohn, a marketing exec, was eventually reunited with his pet. But the experience led him to develop FinderCodes, a QR-code-based system of waterproof and tear-resistant stick-on labels for items like key chains, laptops, phones and, yes, dog tags.

A stranger who finds a dog (or anything else) with a FinderCodes tag can scan the code with a smartphone. The owner is automatically sent a text or e-mail notifying them that their item has been found and where it is. Then the two parties can arrange to make the exchange.

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