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Publishing Trend for 2014: A New Demand for Eye-Catching Cookbooks

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This story appears in the December 2013 issue of Entrepreneur. Subscribe »

Publishing

The bells have been tolling for hardback books for years, but for cookbooks--suffering from the proliferation of online recipe databases--it has been more of a clanging gong. In fact, in June 2012, webzine Slate declared the "impending extinction" of cookbooks.

Not so fast. The smart set has turned out to be publishers who bet that the generation that expects everything for free online would pay top dollar to learn how to make dinner special. "Young people are excited about being involved in food," says Daniel Halpern, co-founder of Ecco, which recently launched a food imprint run by chef, author and TV personality Anthony Bourdain.

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