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4 Strategies for Handling a Sales Surge

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This story appears in the May 2014 issue of Entrepreneur. Subscribe »

It's the breakthrough moment! Your product gets a notable press mention or goes viral online, and the orders start pouring in. Rejoice briefly, but then take stock. How you manage your surge when it arrives can make or break your business. Supply-chain management expert Hau Lee, professor of operations, information and technology at the Stanford Graduate School of Business, offers tips on how to act fast and smart to take advantage of sudden demand.

Photo © Leah Fasten
Hau Lee of the Stanford Graduate School of Business.

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