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How To Budget For Success

If you're like many start-up homebased business owners, you haven't budgeted enough for marketing expenses. Our homebased expert reveals why you can't ignore this crucial element to success.

This story appears in the March 2000 issue of

In her book due out this month, Bringing Home The Business (Perigee), our "S.O.S." columnist Kim T. Gordon reveals 30 "truths" every homebased business owner must know, from marketing your business to living and working under the same roof. This exclusive excerpt discusses a particularly important part of entrepreneurship: start-up marketing capital.

Truth: Most homebased business owners use their own money to get started and often undercapitalize critical areas like marketing.

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