A Camera Built for the Instagram Age
Otto is the first camera built entirely around the advent of Instagram. Yes, your smartphone takes advantage of photo-sharing apps, too, but its
existence came first; the apps came as a result. Otto, on the other hand, shoots in a way that's completely tailored for social media.
Otto's default mode is to use its bright, f/2 aperture, glass lens and quarter-inch CMOS (complementary metal-oxide-semiconductor) sensor to make the stop-action movies commonly known as GIFs (Graphics Interchange Format), of which you've seen a million or so devoted to cats. While you can use a GoPro or DSLR to make a GIF, Otto is easier. Note the crank on top. Each clockwise rotation takes an image. Stop cranking to reposition props in your composition after each turn. So: puss; puss and boots; puss, boots, party hat; puss clawing off its costume.
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
Tory Burch Built a Brand Around Empowering Women. Now Her Foundation Is Furthering Her Mission: 'How Do We as a Company Have a Positive Impact on Humanity?'
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
Is Beyoncé's 'Break My Soul' the Theme Song of the Great Resignation?
You're Probably Falling for All of Amazon Prime Day's Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
Comedian Paul Virzi: 'If You're Not Authentic, You Have Nothing'
Struggling to Come Up With Creative Ideas? Try Doing This.
Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here's How to Spot One.