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Why Franchise Owners Have to Be Especially Careful on Social Media

This story appears in the November 2014 issue of Entrepreneur. Subscribe »

A decade ago Terry Powell, founder of career-coaching franchise The Entrepreneur’s Source, hadn’t fully grasped the implications of the transparent world of social media. That changed when he got into a dispute with 14 of his franchisees who were resisting a switch to a digital marketing system. 

“This group was working outside the system and falsifying their marketing reports,” Powell explains. “They realized that if the system was automated, it would expose them.”

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