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If You Want to Build Good Relationships, Stop Hiding Behind Your Email

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This story appears in the December 2014 issue of Entrepreneur. Subscribe »

There’s probably a good reason that late-night e-mail rant to a vendor backfired. When it comes to tough discussions, businesspeople need to stop texting and e-mailing and start talking, says Susan Pinker, a developmental psychologist and author of the new book The Village Effect: How Face-to-Face Contact Can Make Us Healthier, Happier, and Smarter. 

illustration © theispot.com/WESLEY BEDROSIAN

We had a heart-to-heart conversation with Pinker to find out why this matters so much for startups. 

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