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A Winning Personality: Why Ambiverts Make Great Entrepreneurs

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This story appears in the March 2015 issue of Entrepreneur. Subscribe »

Steve Ballmer is a maniac. Just days into the new year, the rookie owner of the NBA’s Los Angeles Clippers took the internet by storm when he leaped from his courtside seat at Staples Center and began wildly gyrating to the music of halftime performer Fergie—a dance described by media outlets as “whacked out,” “hilariously insane” and “enraged and ecstatic all at the same time.” 

The spectacle was nothing new to anyone who recalls Ballmer’s 14-year tenure as Microsoft CEO: Bill Gates’ handpicked successor was a notoriously towering presence at software developer conferences and industry events, stalking keynote stages like a caged animal—a shouting, sweaty Chris Farley character come to life. 

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