Why This Insurer Wants You to Wear a Health Tracker
While investors and venture capitalists struggle to find ways to monetize wearable technology, New York-based Oscar Insurance has made it a critical component of policyholders’ daily lives.
Customers can request a plastic, Bluetooth-enabled Misfit Flash pendant for free and wear it to keep track of daily activity and sleep goals as defined by Oscar. When a Misfit user reaches a goal, the news is reported to Oscar automatically through an app on the policyholder’s smartphone.
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