3 Must-Haves For Your Company Website

3 Must-Haves For Your Company Website
Image credit: Shutterstock.com
Magazine Contributor
Entrepreneur Contributor
1 min read

This story appears in the September 2015 issue of Entrepreneur. Subscribe »

Q: What elements are absolutely essential for my company website?

 

A: Gabriel Shaoolian, founder and CEO of New York City-based digital agency Blue Fountain Media, offers the three must-dos for an effective website.

State your message concisely. Shaoolian cites the example of Zappos, whose website promises “fast, free shipping.” Three words (how’s that for concise?) that define company values. “A lot of e-commerce sites are selling something, but you don’t know what’s different about them,” he says.

Provide a call to action. Your homepage should allow customers to take immediate steps—request a quote, inquire about a product, make a purchase. 

Integrate social media. Put “share” buttons on content-rich pages. “You don’t share CNN’s website,” Shaoolian says. “You share an article on CNN’s website. When CNN has a great article, I’m going to share that on Twitter, Facebook, Pinterest, LinkedIn, whatever.”

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur