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Focus Pocus

Focusing your sales efforts

This story appears in the April 2000 issue of Business Start-Ups magazine.

Watching Mark McGwire hit his record-breaking home run, you could almost feel his intense focus on the ball as it sped toward him. Beyond McGwire's tremendous upper-body strength and dedication to the game, focus played a key role in his ability to break the home run record for a single season.

Focus is a major problem for many new business owners, who often find themselves pulled in multiple directions. To be a big winner in business, you'll need to have something in common with sports superstars like McGwire: the ability to focus your efforts on clearly defined objectives and stay the course despite constant distractions. Here are three ways to bring your sales into focus:

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