AddAce (http://www.addace.com ). Submit your
Web site to more than 140 search engines and directories with this
free, easy-to-use tool. All the majors-Google, AltaVista, MSN,
Excite-are covered, as well as more offbeat engines (SearchHound,
Matilda). Advertisements blink on screen as you use AddAce (AddAce
Pro kills the ads; cost: $34.95), but they're unobtrusive and
may even be entertaining as you go through the drudgery of
submitting your URL. The download is 2.2MB.
TurboNote (http://www.turbonote.com ). Is your
monitor covered with so many sticky notes you can scarcely see
what's underneath? This tool is your savior because, with it,
you can jettison the paper in favor of cyber "stickies."
Want to jot down a phone number? Note a hotlink for later browsing?
Just fire up TurboNotes. It's fast, extremely easy to use, and,
in a mouseclick, you can reveal or hide any and all active notes.
This is "sponsorware"--advertising-supported--but the
price tag (it's free) makes it an irresistible download
). A few columns back, I pointed do-it-yourself Web-page authors to
several programs that handle getting a Web site up and looking
good. Readers took me to task--well, more accurately, they told me
I'm a dolt--for omitting WebExpress, an authoring app issued by
MicroVision, a little company based in Carlsbad, California. So I
got a copy and those readers are right. WebExpress is a full-power
authoring tool that's easy to use, comes with dozens of spiffy
Web page templates (fill in the blanks with your info and, bingo,
you're up), lots of Web-ready artwork and heaps of tools (a
forms wizard, cgi scripts and a button maker). That's a good
deal for $69.95 and, better still, a 30-day trial is yours free of
charge. When other Web-page authoring programs aren't doing the
job, check out WebExpress.
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Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.