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How Often Should You Update or Rebuild Your Website?

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This story appears in the November 2015 issue of Entrepreneur. Subscribe »

When it comes to updating your business website in a timely manner, the one rule is this: There are no rules. That’s according to Christian Riggs, president of Riggs Creative Group, a user-experience design and website development firm in San Diego. Riggs says that deciding whether to update, redesign or reengineer your site should depend entirely on your business goals, objectives and economic considerations, rather than on some superficial time frame pulled out of thin air. We asked him to explain. 

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Q: Why would I redesign the look and feel of my website but not rebuild it?

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