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Read Their Lips

Let your customers do the talking with word-of-mouth marketing.

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This story appears in the May 2000 issue of HomeOfficeMag.com.

When it comes to chatting up your homebased business, there's nothing more helpful or economical than effective word-of-mouth marketing. Stop and think about it: If you see an ad proclaiming that one office supply store has the best prices on answering machines, but your friend tells you another store actually has lower prices, who are you going to believe? You're obviously going to believe your friend, because he or she has no agenda, and therefore is a credible source.

The same applies when it comes to word-of-mouth referrals. Some of the most successful homebased marketers are those who are able to take their base of happy clients and encourage them to share their satisfaction with friends and peers. While word-of-mouth techniques vary, you can generally expect positive results if you do the following:

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