Subscribe to Entrepreneur for $5
Subscribe

How Changing an App Platform Allowed This Meal-Replacement Startup to Grow

By
This story appears in the March 2016 issue of Entrepreneur. Subscribe »

Rosa labs launched in 2013 with a one-person engineering department and off-the-shelf e-commerce apps: one for subscription orders and one for single orders. But then the company’s product -- Soylent, the soy-based meal-replacement drink that’s huge with techies -- became a hit, and Rosa Labs’ convoluted app setup began hindering growth. So cofounder and CTO John Coogan decided to start from scratch. He hired a three-person development team and gave them their first task: Decide which development platform to use to build the company’s new, completely customized ordering system.

Chris DeLorenzo
John Coogan of Rosa Labs.

The Fix

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK