How This Company Found the Solution for Its Site's Missing Links
internet marketing 101: If you want a customer to click a link, it better damn work. That’s harder than it sounds. With users all over the world using different browsers and devices, international companies can accidentally route people to the wrong websites or, worse, nowhere at all. That’s what happened to Mark Leathem, VP of corporate marketing at HyperX, the Fountain Valley, Calif.–based maker of gaming headphones. The company advertises on sites and on social media around the world, but its links to local online retailers were often sending visitors to the wrong stores -- losing it nearly 75 percent of potential traffic. “We were letting down customers,” says Leathem. “And the lousy links made us look like we didn’t care.”
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk
Entrepreneur Editors' Picks
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
Why You Need to Become an Inclusive Leader (and How to Do It)
Career Transitions You Can Make in Your 40s and 50s
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
4 Principles to Develop Next-Level Leadership at Your Company
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market