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Should You Worry About Voice Search?

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This story appears in the May 2016 issue of Entrepreneur. Subscribe »

Maybe you’ve seen the “OK Google” ads, where people open Google’s app and conversationally ask what they once would have typed. (“OK, Google, what magazine has the best business advice?”) Apple, Amazon and Microsoft have similar products, and voice searches are now growing. Pete Meyers, a marketing scientist for Seattle-based inbound marketing and analytics company Moz, says this little change may mean big things for your site -- so it’s time to start planning.

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1. Optimize for mobile. 

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