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How a New, Mobile-Friendly Website Gave a Fitness Company a Boost in Profits

Fitlosophy's increased 65 percent in six months, thanks to Shopify's e-commerce platform.

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This story appears in the June 2016 issue of Entrepreneur. Subscribe »

Angela Mader’s business, Fitlosophy, began in 2008, when she started printing fitness and nutrition journals for men and women. Over the years, as sales grew steadily, she expanded into food scales and more journals, among other products. But one number scared her: Fifty-six percent of her online sales were coming from mobile, and yet her website was ancient and unreliable. “Without a mobile-friendly website,” she says, “we were seeing a lot of lost sales.” Still, she had only a staff of five and annual revenues over $1 million. Could she afford a slick solution?

Chris DeLorenzo

The Fix

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