How 2 Reebok Execs Rebooted to Launch a Shoe Startup
Marcus Wilson and Michael Schaeffer had big careers in the athletic shoe business: Schaeffer was Reebok’s global creative director, and Wilson was its head of brand strategy. But two years ago, they jumped to the opposite end of the market: They became the little guys, launching a shoe startup called NoBull that caters to CrossFitters. They now sponsor four CrossFit celebrities and have 11 shoe styles for sale, and have learned a lot about the benefits of being small.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
3 months free with code ZENDESK
Presented by zendesk