Turns Out Shoppable TV Is Closer Than Ever
Dying for that bag Kerry Washington was toting on last week’s Scandal? Need the sweatshirt you saw Kanye wearing on Instagram? LookLive has you covered. The Amsterdam-based startup spent two years developing tech that identifies exact items of clothing worn by your favorite characters and stars. CEO Christopher Archer explains how they did it.
Looklive
Companies have been promising shoppable TV for years. What’s been the holdup?
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