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This High-Tech Underwear Could Help Girls Around the Globe

This story appears in the June 2016 issue of Entrepreneur. Subscribe »

Don’t tell Miki Agrawal that Thinx, her line of underwear designed to let women menstruate freely without tampons or pads, might not be for everybody. Agrawal fiercely believes -- to quote Thinx’s tagline -- that these panties are “for women with periods.” Meaning: all of them. “Girls are sick of wearing tampons,” Agrawal says. “As a woman, how many pairs of our underwear have we all ruined from monthly accidents?”

Adrian Gaut
Miki Agrawal, based in New York.

She might be right: Since a big market push last spring, she says she’s sold “tens of thousands” of pairs of Thinx, which look like normal underwear. According to Agrawal (and a few enterprising bloggers), they feel like regular underwear, too. But unlike your daily underpants, these are antimicrobial, moisture-wicking, liquid-absorbing garments that took three and a half years to develop. They come in six styles, cost from $24 to $38 each and promise to hold up to two tampons’ worth of fluid. 

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