This Founder's Meditation Startup Draws Cult Demand: How She Did It
“I opened Unplug for selfish reasons,” says Suze Yalof Schwartz of her modern meditation studio in Los Angeles. In 2012, she was stressed -- a mother of three shuttling for work between New York City and L.A. She was curious about meditation, but classes required weeks of commitment. What she really wanted was “a quick fix of calm” -- so she built it. Now in its third year, Unplug has amassed a cult following, and Schwartz “has a folder of a thousand people who want to franchise it.” Here’s how she did it:
Step 1: Study the status quo.
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