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For the Founders of Vineyard Vines, the 'Good Life' is the Key to Success

By Entrepreneur Partner Studio Staff

“As long as you make more right decisions than wrong ones, and you love what you do, you’ll be a resounding success.”

Spoken by Shep Murray, co-founder of clothing and lifestyle brand Vineyard Vines, this sentiment is the foundation on which the Stamford, Conn.-based company was built. While arguably simplistic, it has served as a beacon for Murray and his brother since they began the company in 1998, initially selling ties with prints that reminded them of "the good life” on Martha’s Vineyard in Massachusetts. Today, almost two decades later, the company has more than 70 retail stores and employs more than 2,000 people.

Here’s how the brothers grew their business from neckties to a lifestyle brand that includes clothes and accessories for everyone in the family.

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