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Why We Balance Passion With Reason

This story appears in the September 2016 issue of Entrepreneur. Subscribe »

“If passion drives you, let reason hold the reins.”

—Benjamin Franklin

Passion. What a thing.

It’s that adrenaline pump that wakes you up in the middle of the night with a vast idea -- one that will be the next (insert something big here). But here’s the catch: Passion also causes insomnia. It overrides your saner instincts. It is fully absorbing. Passion is chocolate cake: You can’t subsist on it alone. You have to know when to give passion a break.

Nigel Parry/CPI
Amy Cosper, Editor in Chief, Entrepreneur Magazine

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