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The Simple Way This Super-Efficient Florist Saved Itself Even More Time

Say goodbye to wasted time and hassle.

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This story appears in the October 2016 issue of Entrepreneur. Subscribe »

Farmgirl Flowers is designed for minimal fuss. It offers just one floral arrangement per day -- as opposed to, say, selling single roses or carnations -- which keeps flower waste at less than 1 percent, rather than the industry norm of 40 percent. And founder Christina Stembel handles, well, almost everything. “The C-suite -- that’s all me,” she says. “I’m the CEO, the COO and the CIO here, managing an $11 million operation, so time is precious.” That’s why, as she’s been working to grow her 6-year-old San Francisco-based company, she wanted to escape time-consuming paperwork. Her 77 employees’ benefits forms had to be filled out by hand, and vendor agreements were sent back and forth with messengers. Isn’t there a better way? 

Photograph by Melissa Kaseman
Christina Stembel of Farmgirl Flowers

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