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How This Buzzy Startup Saved Itself from Imploding

A Silicon Valley darling moved too fast.

This story appears in the November 2016 issue of Entrepreneur. Subscribe »

When same-day flower delivery company BloomThat launched in San Francisco in 2013, it seemed on a fast track for success: The Y Combinator alum had $7.6 million in funding and a quickly growing customer base. But just two years later, the startup was racing toward bankruptcy. Cofounder and CEO David Bladow explains what went wrong, and the remedies that saved his now-thriving business.

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Related: This $100 Million Business Started With a Series of Happy Accidents

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