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Did You Price Your Product Right? How to Know.

These three points shouldn't be overlooked.

By
This story appears in the December 2016 issue of Entrepreneur. Subscribe »

After building your product, pricing it is the hardest puzzle you'll face. Get it right and making a profit is easy. Get it wrong and you may bankrupt your business fast. But it isn’t a guessing game; there is a right price, and you can figure it out by answering these three questions.

Getty Images/Neil Webb

Related: 10 Pricing Strategies That Can Drastically Improve Sales

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