Subscribe to Entrepreneur for $5
Subscribe

How La Colombe Made Its Canned Lattes a Hit With Retailers

It sold 10,000 cans in one hour.

By
This story appears in the January 2017 issue of Entrepreneur. Subscribe »

There are many prepackaged coffees, but La Colombe CEO Todd Carmichael saw an opening: If he could froth inside a can, he could sell the world’s first canned latte. But how? 

La Colombe

Related: 3 Ways to Slay the Risk of Bringing a New Product to Market

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks