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How La Colombe Made Its Canned Lattes a Hit With Retailers It sold 10,000 cans in one hour.
By Alexandra Zissu •
This story appears in the January 2017 issue of Entrepreneur. Subscribe »
There are many prepackaged coffees, but La Colombe CEO Todd Carmichael saw an opening: If he could froth milk inside a can, he could sell the world's first canned latte. But how?
Related: 3 Ways to Slay the Risk of Bringing a New Product to Market
The Process
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