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How La Colombe Made Its Canned Lattes a Hit With Retailers

It sold 10,000 cans in one hour.

This story appears in the January 2017 issue of Entrepreneur. Subscribe »

There are many prepackaged coffees, but La Colombe CEO Todd Carmichael saw an opening: If he could froth inside a can, he could sell the world’s first canned latte. But how? 

La Colombe

Related: 3 Ways to Slay the Risk of Bringing a New Product to Market

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