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Fax To The Max

Perk up your sales with fax cover sheets that do double duty as promotional tools.

This story appears in the January 1996 issue of Entrepreneur. Subscribe »

Less than a decade ago, shortly after the desktop facsimile machine first sprang from the creative minds of the business equipment industry, the machine, in turn, spawned the funny fax cover sheet, that groaningly pun-laden page heralding the important information that followed. Seemingly, about a million people all bolted up in bed one night with the belief that they had divined the perfect cover-sheet pun of all time: "Just the fax, ma'am."

Then along came punning first cousins of that idea, like "Fax a lot," "Fax for the memories" and more. You could even buy a pad of funny fax cover sheets at the office supply store to lead your faxes off with a nudge and a ha-ha-ha.

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