More From Jerry Fisher
Ads infused with nostalgia drive customers your way.
Create a tag line that stands out from the competition.
A "swipe file" helps you generate good ideas.
What can you say to make prospects say yes?
The most effective ad copywriting gets right to the point.
Spark your marketing genius by reading about what other innovative entrepreneurs are up to.
Spark your marketing genius by reading what other innovative entrepreneurs are up to.
If you want your e-mail to get opened, craft a compelling subject line.
An intriguing introduction keeps potential customers from skipping your ad.
Get customers talking, and they'll do your advertising for you.
What the AFLAC duck can teach you about getting your message into the minds of prospects
Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad.
Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done.
No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement.
Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts?