Jerry Fisher

Memory Lane

Ads infused with nostalgia drive customers your way.

2005-09-01 00:00:00

Slogan's Heroes

Create a tag line that stands out from the competition.

2005-08-01 00:00:00

Borrowing Brilliance

A "swipe file" helps you generate good ideas.

2005-07-01 00:00:00

Seal the Deal

What can you say to make prospects say yes?

2005-06-01 00:00:00

Marketing

Keep It Simple

The most effective ad copywriting gets right to the point.

2005-05-01 00:00:00

Ain't It Clever?

Spark your marketing genius by reading about what other innovative entrepreneurs are up to.

2005-05-01 00:00:00

Bright Ideas

Spark your marketing genius by reading what other innovative entrepreneurs are up to.

2005-04-01 00:00:00

Lay it on the Line

If you want your e-mail to get opened, craft a compelling subject line.

2005-04-01 00:00:00

First Impressions

An intriguing introduction keeps potential customers from skipping your ad.

2005-03-01 00:00:00

Spread the Word

Get customers talking, and they'll do your advertising for you.

2005-02-01 00:00:00

Duck Season

What the AFLAC duck can teach you about getting your message into the minds of prospects

2005-01-01 00:00:00

Twin Picks

Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad.

2004-12-01 00:00:00

Marketing

Take the Plunge

Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done.

2004-11-01 00:00:00

Funny Business

No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement.

2004-10-01 00:00:00

Required Reading

Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts?

2004-09-01 00:00:00

Jerry Fisher

Stay Informed. Be Inspired.