More From Jerry Fisher
To really be noticed, you've got to break the advertising mold and come up with an idea that's unique in your industry.
Using a famous face to attract prospects to your advertising campaign may not be a budget-busting proposition after all. You just need to find the right fit.
Too long has the persuasive guarantee played a supporting role in ads. Why not make it the star in your own efforts? It works wonders, we promise.
Don't restrict your ads to the same clichéd images. Break away with visual special effects to create more bite.
Put your product to the test with comparison ads and earn top grades from your target audience.
Smacking the reader with the cold, hard truth can give your ad a strong punch.
Pique viewers' curiosity with a peek into people's lives. Why not try a personality profile?
Ask, and the people will read.
Why mailings need an additional zip
Change is inevitable. And, if you do it right, your ad's persuasive impact on the viewer will be, too.
Push people's panic buttons with these techniques for an alarmingly effective ad.
Here are three simple techniques that can save any ad from being forgettable.
Your business deserves an ad that's just begging for attention.
Sometimes it's not as much what your headline says as where you place it.
We grant good marks for an ad that thinks outside the icebox.