Bright Ideas Spark your marketing genius by reading what other innovative entrepreneurs are up to.
By Jerry Fisher
Opinions expressed by Entrepreneur contributors are their own.
What clever marketing methods are entrepreneurs using todifferentiate themselves? This new column will uncover a few eachmonth to inspire your own creative efforts.
SEEN: A local pizzeria adds to its family appeal byputting Trivial Pursuit Cards on every table. (OK, who playedTV's Doogie Howser, M.D.?)
HEARD: From a door-to-door salesman, to overcome aknee-jerk rejection: "Sir, before you slam the door on me andgo back to watching that Seinfeld rerun . . . ."
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