Don't Think Sending Free Stuff to Editors Will Get You Covered
Coverage can't be bought. You can send us stuff if you'd like, but that doesn't mean we'll write about you.
In my office right now, I have six bottles of whiskey, five bottles of beer, a fancy notebook with my name printed on its cover, a wallet, a pair of gloves, a pair of slippers, high-end earphones, a bag full of nutrition bars and a bazillion books -- all of them freebies from companies hoping I’ll run stories about this stuff. Most of it arrived in the mail, totally unsolicited. Do not pity the life of a magazine editor: We’re doing just fine.
Related: 5 Tips on Pitching to the Media
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