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How to Master the Interview

You might think you've got an intuitive knack for interviewing prospective talent, but a whole body of research begs to differ.

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This story appears in the May 2017 issue of Entrepreneur. Subscribe »

You might think you’ve got an intuitive knack for interviewing prospective talent, but a whole body of research begs to differ. As it turns out, our brains are often swayed by the least meaningful moments of the interview process. Recognizing those quirks before you start out can make you a more effective interviewer -- just as strategically (some might say, cynically) deploying them could make you a more attractive candidate. 

Illustration by Guy Shield

Related: 8 Costly Mistakes to Avoid When Interviewing a Job Candidate

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