My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

A Model For Success

Franchisees strike a pose with their new combo store.
Magazine Contributor
2 min read

This story appears in the July 2000 issue of Entrepreneur. Subscribe »

When brothers Gary, 39, and Bill Crowley, 41, acquired their beauty salon in 1994, they never imagined they'd be models for Glamour Shots. Actually, they're not glamour models per se, but rather models for a new opportunity that puts Glamour Shots' Surroundings Studio into existing beauty salons.

The new concept allows salon owners to operate a Glamour Shots franchise, complete with 3-D sets and props, out of less expensive retail sites. By sharing payroll between the salon and the studio, entrepreneurs can lower payroll expenses from those of the studio-only franchises that are typically found in malls.

"Glamour Shots used to have the image of big hair, gaudy makeup and head shots until [the franchisor] put in the Surroundings Studio, which we absolutely love," says Gary, whose sales have grown from $165,000 in 1999 to expected sales of $230,000 this year, thanks in large part to the company's new image.

The Crowley brothers came up with the idea to combine their existing salon and a Glamour Shots franchise, and opened the first combined store in Pad-ucah, Kentucky, in November 1998. The new franchising concept was offered systemwide by the 8-year-old franchisor this past March-20 new stores are expected to open this year. The initial investment cost for existing salon owners is under $40,000, depending on location.

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur