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It's Showtime

Tips for attending a franchise trade show

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This story appears in the February 1996 issue of Entrepreneur. Subscribe »

Few events hold as much potential for the would-be business owner as a franchise trade show. Innovative business systems and ideas are presented in an exciting, festive setting.

But buying a franchise can be intimidating, especially in the dazzling atmosphere of a show packed with thousands of people. To get the most out of this gathering, you must know what to expect and take the time to prepare.

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