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How to Be Discerning When Taking on Investors

Taking on investors not only impacts your business, but also its culture and its future.
By Entrepreneur Partner Studio Staff

When it’s time to expand your business into a new market or industry, even established entrepreneurs need to raise capital for expansion. But while it’s easy to fall into the trap of accepting money from virtually anyone, especially if you really need it, one entrepreneur recommends being smart about vetting who your investors are.

Say hello to Jody Levy, co-founder of WTRMLN WTR, who has a unique approach to seeking investors that balances the need for capital with strategic support. Specifically, she looks for investing people and institutions that can also amplify a brand’s marketing and product distribution while being aligned with a company’s mission, who are connected to the do-good philosophy and mission to support clean, healthy living.

In this video, hear more about Levy’s strategy for taking on investors and how it impacts her business, its culture and its future.


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