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Branding Your Business for Maximum Exposure

One social-good startup talks about how they've made their brand memorable in their local market--and how you can too.

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You’ve finally opened up shop and made the business you’ve been dreaming about a reality. Now it’s time to get the word out about your exceptional product/service and start finding customers.

This sounds like a daunting task, but take it from someone who’s been through it, branding your company works if you have a plan.

Say hello to Sabrina Mutukisna, Tara Mutukisna and Jefferson Sevilla—co-founders of The Town Kitchen. Based in Oakland, Calif., the company prepares and delivers locally sourced, chef-prepared lunches. It hires, trains and mentors under-served youth to learn career skills with chefs and entrepreneurs.

Last year, The Town Kitchen was named a Startup to Watch by Staples and Entrepreneur.

More than just the lunches and the packaging, The Town Kitchen learned early on that a critical part of its branding is telling the story of the young people they hire and train. In this video, the co-founders how they approached branding and how others can leverage branding for maximum exposure.

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