You’ve finally opened up shop and made the business you’ve been dreaming about a reality. Now it’s time to get the word out about your exceptional product/service and start finding customers.
This sounds like a daunting task, but take it from someone who’s been through it, branding your company works if you have a plan.
Say hello to Sabrina Mutukisna, Tara Mutukisna and Jefferson Sevilla—co-founders of The Town Kitchen. Based in Oakland, Calif., the company prepares and delivers locally sourced, chef-prepared lunches. It hires, trains and mentors under-served youth to learn career skills with chefs and entrepreneurs.
Last year, The Town Kitchen was named a Startup to Watch by Staples and Entrepreneur.
More than just the lunches and the packaging, The Town Kitchen learned early on that a critical part of its branding is telling the story of the young people they hire and train. In this video, the co-founders how they approached branding and how others can leverage branding for maximum exposure.